Not your fault you’re fat

Robert Kennedy has joined the new Trump administration to “Make American Healthy Again.” Part of Kennedy’s new mandate will include overseeing the US Food and Drug Administration. The agency is in charge of ensuring the safety of pharmaceuticals and the US food supply, but has come under fire in recent years from some lawmakers and consumer groups, who have accused it of a lack of transparency and action on food safety. The 70-year-old has pledged to take a sledgehammer to the agency, and fire employees he says are part of a “corrupt system.” “There are entire departments, like the nutrition department at the FDA that are not doing their job,” Kennedy told MSNBC this month. He has also pushed for getting rid of food dyes, including Red No. 3, and other additives banned in other countries.

After the government moved to regulate the tobacco industry in the 1960s, tobacco companies responded by investing heavily in food manufacturing to find new customers. It was part of a concerted effort to engineer food that would be irresistible to people. What they discovered were sugar, fat, carbohydrates and sodium in combinations that are irresistible because they trigger our brains’ reward system, according to a new study published in the journal “Addiction.” “Betcha can’t eat just one!” was more than just a Lay’s slogan for potato chips. “These foods have combinations of ingredients that create effects you don’t get when you eat those ingredients separately.” The tobacco firms had decades of extensive scientific research into flavorings, chemical additives and colorings that were used to market cigarettes. “R.J. Reynolds is in the flavor business,” one insider wrote in a company memo, adding that many of the flavors the company had created for cigarettes “would be useful in food, beverage and other products,” leading to “large financial returns.” 

Ever wondered why it’s so hard to eat just one Chip, Oreo or M&M? We crave sugar and salt when we know healthier options are available. The answer lies in the addictive nature of sugar and salt, and the intense and immediate pleasure they provide. Sugar impacts the brain 20 times faster than nicotine, and foods that are highly processed and sweetened are the most addictive. Scientists now refer to their sugary-sweet, fatty and salty creations as “hyperpalatable.” We can even talk about the noise that potato chips make. They discovered that the more crunchy potato chips have, the more we will eat. Rates of obesity increased sharply: from 13.4% in 1980 to 34.3% in 2008 among adults, and from 5% to 17% among children. Now, an estimated 68% of the American food supply is hyperpalatable. Snacking has become the fourth meal in America. On average, we’re now getting something like 550 calories a day, a quarter of all the calories we get from snack foods that we’re eating, which by definition, we’re eating fast and getting a fast brain pleasure hit.

Government supported overeating

Two days into my diet I removed all the junk food from my house…
and it was delicious.

I wanted to increase my fiber in my diet by eating beans.
My plan is dramatically backfiring.

Easily lose weight by cutting these two things out of your diet:
Breakfast and dinner.

I went to see the doctor today and he said to me, “Don’t eat anything fatty.”
I said, “What – no bacon or sausages or burgers or anything greasy?”
He said, “No fatty, just don’t eat anything.”

January 29th Birthdays

1953 – Oprah Winfrey, 1986 – Isabel Lucas, 1975 – Sara Gilbert, 1971 – Giovanna Fletcher

1982 – Adam Lambert,  1978 – Justin Hartley,  1945 – Tom Selleck, 1880 – W. C. Fields

Morning Motivator: